International Business Insights For Winning Elections

Winning Working Class Consumer Votes

Opportunity observant political candidates will learn from the international businesses who reached out to emerging economy consumers to win product selection votes.

In essence, these companies took 2 steps with mostly working class consumers:

Going to their location

Spending time in conversations

Locations and conversations reveal the physical, mental, and emotional needs that require satisfaction before working class consumers make product choices and working class voters make election choices.

Businesses who respect working class consumer needs come out the winners.

Political parties who respect working class voter needs come out the winners.

Reverse Innovation: Create Far From Home, Win Everywhere

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© Paula M. Kramer, 2025
All rights reserved.