To Help You with Step 4 of the 7 Dream Team Steps
The phrase “timing is everything” explains the situational factors that determine your ability to create success. Below are examples to help you determine your best timing for creating any kind of success, including spectacular success. Examples are added as Paula Kramer comes across them.
Evernote, an “external brain” for storing data, launched in 2008 and had 20 million users by late 2011. By the end of 2012, its total users reached 45 million.
Evernote CEO Phil Libin said, “Evernote was maybe the least original idea in tech. Our success, for what it is, was that we got the timing right.”
March 2013, page 144
Bad Things in Life
According to Jack Osborne, his diagnosis for multiple sclerosis came at the “right time”. He had met and married his wife Lisa and they had a baby. He didn’t have time to “dwell on getting sick.”
Eighteen months earlier, Jack was alone with his dogs. Receiving the diagnosis then would have made him feel that “All is lost.”
“I Cherish Every Moment”
June 3, 2013, pages 82-84
In 2000, Mickey Levitan tried to get universities to buy electronic textbooks through his company Courseload. The company failed because universities were not interested. Levitan relaunched Courseload in 2009 and universities are now signing up.
“Hitting the e-books”
September 2011, page 36
Phillip Nappi launched his business making handcrafted boots and shoes — read luxury — in the rocky financial climate of 2011. It turned out to be “fortuitous timing” because Nappi needed craftsmen to make handcrafted boots and shoes. During a recession, craftsmen have fewer orders. Since Nappi came to them during their slow period, they were willing to work with a business that was just beginning.
“A luxury shoemaker follows in his family’s footsteps”
November 2012, pages 24-25
Inc. Magazine columnist Norm Brodsky looks for three characteristics in launching a business:
An industry that has existed for at least 100 years (the market will know what you do).
The industry is antiquated in some way (behind the times on something).
It’s possible to carve out a niche within the industry (satisfying customer needs other companies have missed).
“What Mick and I Have in Common (More Than You Think)”
March 2013, pages 29-30
Mahisha Dellinger, Curls CEO, experienced “extreme racism” in her seven years as marketing program manager at Intel Corporation. Despite being a performer and a corporate citizen, her “horrific boss…aimed to get rid of” her. The horrific boss gave Dellinger a six month trial period during which he was going to decide whether or not he was going to get rid of a performer and corporate citizen who happened to be black. Dellinger’s decided she needed to take control of her life and see what she could do on her own. Her fiancé suggested she start a business selling the hair products she was “always mixing and matching” for herself and her family. Dellinger did research to make sure hair products would be a viable business.
“I actually launched on the cusp of the newly natural market when women were going from relaxed to natural and there weren’t a lot of options on the market. At that time there were either a lot of perms or jheri curl juices and things like that that we didn’t want to go natural so I actually launched at the right time.”
News One Now
TV One cable & satellite network
August 7, 2015
Against All Odds: From The Projects To The Penthouse
Brown Girls Publishing, 2015
Downtowns with boarded up businesses, the recession, news reports about bad products from China, the oil crisis, and the financial crisis have given consumers reasons to buy local.
“Why More Are buying Into ‘Buy Local'”
March 1, 2010, pages 57+.
The 1960 movie Scent of Mystery tried to introduce a scent system to the viewing audience. The scent delivery system was “glitchy” and the idea “flopped”.
In 2013, a South Korean company has brought scents to “4-D” movie theaters. Other companies and researchers are working on adding scents to television commercials, cell phone texts, and opera theaters. Another company is building smart-phone accessories to interpret odors for monitoring health.
“Dollars and Scents. Why smell is the next frontier for gadgets”
March 18, 2013, page 58
Oprah Winfrey’s original talk show was a situational success. Phil Donahue had started asking members of his audience questions, bringing ordinary people into televised discussions. Winfrey included ordinary people in discussions on her talk show, and added emotion. Later, Winfrey started adding celebrities to her talk shows.
Since launching her own network, Winfrey has not been as successful. Donahue and Winfrey were among the first to give ordinary people attention. Their shows could be considered an early version of reality television. Now that reality television has expanded beyond anyone’s expectations, Winfrey has mostly left ordinary people behind to focus on celebrities. In March 2012, her network laid off 20% of its staff.
OWN’s success is improving, however, because someone else is bringing ordinary people back into Winfrey’s focus. Actor, director, and producer Tyler Perry (stage, television, and movies) joined Winfrey in a programming partnership, adding a drama and a comedy to OWN’s schedule. Their one hour drama, “The Haves and The Have Nots”, is a “Downtown Abbey” type show that includes story lines about ordinary people, the have nots. Their new comedy, “Love Thy Neighbor” is set in a family diner, meaning it features ordinary people. To remain successful, Winfrey needs to understand that her success depends on how much she includes ordinary people in her network programming.
Note From Paula Kramer
I spent several years watching Winfrey’s talk show because I wrote my masters thesis about women as television talk show hosts. Having also watched Iyanla: Fix My Life, I am certain that if Iyanla Vanzant had been available as the first female black talk show host, she would have achieved the same trailblazing success Winfrey achieved. Vanant is warm, empathic, focuses on emotions, and talks to ordinary people.
“Oprah Winfrey: Lady with a Calling”
August 8, 1988
“How Oprah turned around ratings at OWN”
June 11, 2013
NCIS was in its 5th season when the Writers Guild went on strike for the 2007-2008 season. The strike shut down production across Hollywood. Around the same time, the USA Network purchased the back catalog of NCIS shows. In January 2008 in the middle of the strike, USA began airing the show from its beginning. By May 2009, CSI was the most watched drama series, and NCIS was the second most watched drama series. By the next year, NCIS took the top spot and stayed there.
According to NCIS actor Michael Weatherly:
“The strike really did help us. All the new television shows
had dried up and we didn’t have streaming then. We premiered
on USA at just the right time.”
“NCIS: 300 Episodes and Counting?”
March 7, 2016, pages 20-25. Quote on page 24.
Read the following article for what Stanford professor Bob Sutton says about leading in different situations.
“A thoroughly counterintuitive approach to the art of leading”
Leigh Buchanan interviewing Bob Sutton
July/August 2012, pages 98-99
Howard Schultz is successful as the CEO of Starbucks where he can gather information before making decisions.. He was a failure as “impromptu baseball manager” during a Cardinals baseball game where he had to make instantaneous decisions.
David A. Kaplan
December 12, 2011, pages 100-116
The U.S. electorate is becoming “more diverse, less rural, more educated, less evangelical…less hostile to gays, gun control, even government…”
“Road to Nowhere”
February 11, 2013, page 14
Write letters to politicians about legislation when the piece of legislation is being discussed in committee or on the floor, identifying the bill by title or number. Writing just before a vote is too late.
“How to Influence Your Legislators”
Handout from retired Professor Dan Dieterich
University of Wisconsin-Stevens Point
Real Estate Investments
Real estate deals are not always successful. The number of people willing and able to buy the real estate you have for sale can change.
“The Painful Education of a Real Estate Scion”
January 18, 2010, pages 54-55
The 1973 Billie Jean King/Bobby Riggs tennis match happened:
While the women’s movement was strong
After Roe v. Wade
During the third year of the Virginia Slims Series of women’s professional tennis
“37 Words That Changed Women’s Lives Forever”
June 2012, pages 70-75
Steve Jobs was the right age to become “a founding father of the personal-computer movement”, young enough to bring his ideas to life when he returned to Apple in 1997, and ready with usability and products when personal computers “matured” and become a “staple” in homes.
“What Steve Jobs Can Still Teach Us”
October 2011, pages 90-92
“What Can Steve Jobs Still Teach Us?”
(Yes, the title of the print article is a statement and the title of the online article is a question, both from Fast Company.)
The ability of universities to transform technology research into regional economic benefits depends on how embedded the universities are in their regional social network.
August 23, 2013: Vol 341, page 821
Barbara Walters failed as the first female co-anchor of a nightly television news program. She co-anchored the news on ABC only from 1976 to 1978. At least three factors account for her failure. Harry Reasoner, the ABC news anchor, did not want a co-anchor. The United States was not ready for a woman as news anchor. Barbara Walters now thinks she was not the right woman to be the first woman news anchor.
Katie Couric was the first woman to anchor a network evening news broadcast by herself, but her stint lasted only five years, from 2006 to 2011. Diane Sawyer took over the ABC nightly news anchor chair in 2009. She left the anchor desk in 2014, but is still with ABC.
“Lessons From the Front Lines”
October 13, 2008: page 73
Requirements for urban renewal include:
Scrappy local entrepreneurs
A savvy marketing body
Building owners who see their investment only in terms of property, not community or livable cities
Cities that are slow to implement useful technology.
“New Noise in the ‘Hood”
August, 2012, page 78
© Paula M. Kramer, 2010
All rights reserved.
Last updated May 29, 2017