Power Of 3 Satisfactions
Everyone has physical, mental, and emotional needs. Satisfy physical needs, mental needs, and emotional needs together and you release positive power for transformation. Satisfy physical needs, mental needs, and emotional needs consistently over time and you release positive power for transformation consistently over time. Releasing the power of these 3 satisfactions together and consistently improves behavior, performance, and success.
Power of 3 Satisfactions Can Create Spectacular Success
The Midwest Renewable Energy Association (MREA) releases the power of 3 satisfactions with its annual renewable energy fair. The fair’s power of 3 satisfactions released together has made that fair the most successful and longest running renewable energy fair in the world. The MREA released the power of 3 satisfactions in its path to spectacular success:
Giving individuals with similar passions a place and time to work together towards a common goal in ways that create both individual rewards and positive change in the world.
Satisfying physical needs
The place and time to work together
Satisfying mental needs
A common goal
Satisfying emotional needs
Creating both individual rewards and positive change in the world
The MREA’s energy fair became the longest running and most successful energy fair in the world because it started out on this path. Unfortunately, current MREA staff have left this path to spectacular success. Staff members have become rude and abusive to volunteers, convincing some people to never volunteer for the energy fair again. The energy fair has begun to sour.
Power of 3 Satisfactions Examples
Many groups and organizations and even individuals use the positive power of 3 satisfactions without realizing it, as the MREA has done. In her research Paula found a variety of groups and organizations creating power of 3 satisfactions. The results of this research will either be in her revised book From Pyramids To Circles: Shaping Groups To Succeed or in a blog category for that book.
Andrew Berlin, owner of the Silver Hawks in South Bend, Indiana
Earth Conservation Corps in Washington, D.C.
Café Reconcile in New Orleans, Louisiana
Coffee houses acting as “third places”
Creative Matters in Los Angeles, California
Douglas Ammar in Atlanta, Georgia
Harlem Children’s Zone
High-quality pre-school programs
OWI Court in Wausau, Wisconsin
Peaceful Solutions Counseling for domestic abusers in Wausau, Wisconsin
Probation officer in Phoenix, Arizona
Pro Mujer in New York City, New York
Purpose Built Communities
Rosa Parks Center in Fulton, Missouri
Shared family care programs, started in Scandinavian countries
Solutions at Work in Cambridge, Massachusetts
startingrightnow.org in Tampa, Florida
U.S. Military in Iraq
Veterans Treatment Court under Judge Robert Russell in Buffalo, New York
Ending Power of 3 Satisfactions Can Sour Spectacular Success
When individuals, groups, and organizations use the power of 3 satisfactions without understanding how positive it is, they can abandon the 3 satisfactions for strategies that focus more on leader/management desires. Paula used to be involved with an organization that was a spectacular success. The organization had both customer and community support. People from around the country would come in and tell Paula and others that it was the best organization of its kind they had ever been in. Its path to spectacular success was simple, but effective.
Creating a physical space for sharing work, sharing perspectives, and sharing fun.
Relationships and shared beliefs
When new managers took over, they stopped satisfying the 3 needs and soured the organization’s success. The organization lost community support, volunteers, customers, and income. Paula was one of the many people the organization lost.
Customers Are Grateful for Having Their 3 Needs Satisfied
Before Paula understood the power of 3 satisfactions, she did research to understand what customers wanted most. She wrote down the words customers used when they said “Thank you” for something specific.
The top five words were:
Those five words satisfy physical, mental, and emotional needs:
Those customers were saying “Thank you” for having their physical, mental, and emotional needs satisfied.
View this Staples Slideshare about the top 10 customer pet peeves and notice how many customers’ pet peeves fall into physical, mental, and emotional needs.
Read People Success Example #4 to understand how satisfying physical, mental, and emotional needs can improve coworker relationships, increasing productivity for the company.
Power of 3 Satisfactions Matter More Than Product & Price
For 10 years, Paula worked as a customer service agent at a catalog company. The company did its biggest sales in the month before Christmas. Orders still flowed in the week before Christmas, though many people hung up instead of placing an order. After talking with another customer service agent about how many people called the company to place an order only to hang up instead of placing an order, Paula decided investigate why customers hung up. Paula identified how the company lost about 2 million to 3 million dollars the week before Christmas every year. Customers hung up because the company hid information about extra shipping charges ($8.95 to $17.95 per address at that time) for ensuring delivery by Christmas.
The catalog company executives were not interested in my findings, so they continued to lose millions every year in the week before Christmas. For the entire 10 years I worked for that company, it failed to satisfy the physical, mental, and emotional needs of people who called to place an order.
The company failed to give customers the information they needed about extra shipping charges the week before Christmas.
Customers hung up in distress when they realized they could not afford to place their orders.
Customers discovered they had wasted their time looking through the company’s catalog and would have to spend more time finding different gifts for their loved ones.
Because the catalog company failed to give power of 3 satisfactions to their customers, customers took their money elsewhere. The customers who hung up had originally found desirable products at desirable prices, but the power of 3 satisfactions trumped the desirability of the products and prices.
Eventually, the catalog company was sold to a different company. Paula wrote a letter to the new CEO. He did not acknowledge my letter, though Paula’s mail delivery is spotty so it is possible he wrote and Paula did not receive his letter. However, the next time Paula received a catalog from that company, the front cover indicated that customers should look at the order form to understand all of the shipping charges.
Power of 3 Satisfactions in Your Life
Whatever you do in your life personally and professionally, learn how to recognize and satisfy the 3 needs. The positive power you release with the 3 satisfactions will bring you unforeseen benefits and satisfying successes.
© Paula M. Kramer, 2010
All rights reserved.
Last updated June 21, 2018